Brewing speed is part of the process in achieving optimal coffee flavor. Mr. Coffee Optimal Brew 10-cup Thermal Coffeemaker brews coffee 26% faster . meaning you can brew a full pot in less than 7 minutes (compared to competitive thermal Coffeemakers tested). In addition . this Coffeemaker is engineered to heat water up to 205 Degree Fahrenheit . which is the ideal brewing temperature to optimize flavor from the grounds. The double-wall . vacuum-insulated . stainless-steel thermal carafe keeps the flavor fresh and the coffee hot for hours. Mr. Coffee Optimal Brew is designed with some of our Coffeemakers’ other top features including water filtration . delayed brewing . Pause ‘N Serve . removable water reservoir and auto shut off.